Pricing feels intimidating, but it follows a few simple ideas. Get it right and every sale funds your growth. Here are the questions boutique owners ask most.
What is a markup?
Markup is how much you add to the wholesale cost to set your retail price. If a piece costs you 20 and you sell it for 40, that is a 2x markup.
What markup is normal for clothing?
Many boutiques use roughly 2x to 2.5x the wholesale price, and higher for premium or occasion pieces. It is a starting point, not a fixed rule, so adjust for your market.
What costs should I include besides the item?
Remember shipping in, any duties, packaging, payment fees, marketing, and returns. Your price has to cover all of it and still leave profit.
Should everything have the same markup?
No. Basics can carry a slimmer margin to stay competitive, while statement and occasion pieces can carry more. Blend them for a healthy overall margin.
How do I handle discounts without losing money?
Build a little room into your regular price so a sale still leaves profit, and discount slow movers rather than your best-sellers.
Is this financial advice?
No. These are general guidelines to help you think it through, not tailored financial advice. For your specific numbers, talk to an accountant.
How can Neva Style help my margins?
Our low wholesale prices and low minimums give you room for healthy markups without over-buying. Message us on WhatsApp and we will help you pick a profitable opening range.