Quick answer: Modest fashion wholesale is the business of buying modest womenswear, such as abayas, hijabs, jilbabs, tunics, kaftans and evening dresses, in bulk at trade prices to resell in a boutique or online store. Buyers can stock ready-to-ship styles, order low-MOQ test batches, or use private-label and OEM services to build their own brand. Turkey, and Istanbul in particular, is one of the world's leading sourcing hubs for modest wear.
What is modest fashion wholesale?
Modest fashion wholesale (also called modest wear, modestwear, Islamic clothing or Muslim clothing wholesale) means sourcing covered, elegant womenswear in bulk from a wholesaler or manufacturer and reselling it at retail. It is a business-to-business (B2B) model: you buy at wholesale prices and keep the margin when you sell. The category is often described in Turkish as tesettur.
What products are sold in modest fashion wholesale?
A full modest-wear catalogue usually includes:
- Abayas, including open (open-front) abayas, closed abayas, embroidered abayas, floral abayas, plain black abayas, kaftan and kimono-style abayas, and occasion or couture abayas
- Jilbabs, khimars and farashas (butterfly abayas) for fuller coverage
- Hijabs and headscarves, plus hijab caps and accessories
- Tunics, kaftans and modest tops
- Modest dresses: everyday, maxi, evening and occasion dresses
- Coordinated sets and two-piece co-ords
- Prayer dresses and Ramadan and Eid collections
Wholesale, private label, OEM or dropshipping: what is the difference?
- Wholesale (ready-to-ship): buy ready-made, in-stock styles in bulk and resell them as they are
- Private label / white label: sell the manufacturer's styles under your own brand, with your labels, tags and packaging
- OEM: the factory produces to your own design or specification
- ODM: you brand the manufacturer's existing ready-made designs
- Dropshipping: list products without holding stock; a partner ships each order for you
What is MOQ in modest fashion wholesale?
MOQ means Minimum Order Quantity, the smallest order a supplier will accept, set as a total value or a number of pieces. A low MOQ lets new boutiques test styles without over-committing, then reorder best sellers. Many styles are sold in size-assorted packs.
Where is modest fashion manufactured?
The main sourcing regions are Turkey (especially Istanbul), the UAE (Dubai), Saudi Arabia, and parts of Asia. Turkey is prized for skilled garment production, quality fabrics, fast turnaround and quick shipping to Europe, the Middle East and beyond, which is why many boutiques source their modest wear from Istanbul.
Which fabrics are common in modest wear?
Popular fabrics include crepe, chiffon, jersey, nida (nidha) and linen, chosen for drape, comfort and durability across seasons.
What sizes does modest fashion come in?
Modest wear is typically offered from XS to 5XL, or EU sizes 36 to 56, with size-assorted packs so retailers receive a sensible spread of sizes per style.
How do I start a modest fashion business?
Choose a niche and customer, register a trade account with a reliable wholesaler, order a small low-MOQ test batch, publish a clear size guide, set honest shipping expectations, and reorder what sells. Once you know your best sellers, private label lets you turn them into your own brand.
Sourcing modest fashion wholesale from Neva Style
Neva Style is an Istanbul-based wholesaler and manufacturer of modest womenswear. We offer abayas, tunics, evening and everyday dresses and coordinated sets, new designer styles every week, low minimum orders, ready-to-use product photography, private-label and OEM services, and worldwide tracked shipping. Message us on WhatsApp and we will help you plan a first order or launch your own brand.